Data Protection

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States.
In case IP-anonymisation is activated on this website, your IP address will be truncated within the area of Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases the whole IP address will be first transfered to a Google server in the USA and truncated there. The IP-anonymisation is active on this website.
Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing them other services relating to website activity and internet usage.
The IP-address, that your Browser conveys within the scope of Google Analytics, will not be associated with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also opt-out from being tracked by Google Analytics with effect for the future by downloading and installing Google Analytics Opt-out Browser Addon for your current web browser: http://tools.google.com/dlpage/gaoptout?hl=en.

Use of social plugins

One of the features of this Internet presence is that it uses what are called social plugins ("plugins") from the social network facebook.com, which are operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). These plugins are indicated by a Facebook logo. When you access the SnowTrex Internet presence on the domain www.snowtrex.co.uk, your browser establishes a direct connection with the Facebook servers. The content of the plugin is transferred by Facebook directly to your browser, which then integrates it into the website. Integration of the plugin causes Facebook to receive information that you have accessed one of our corresponding websites. If you are logged in with Facebook, it will be able to assign your visit to your Facebook account. Please note that an exchange of this information already takes place when you visit our Internet presence on the domain www.snowtrex.co.uk, regardless of whether you interact with the plugin or not. If you interact with the plugins, such as by pressing the "Like" button, the corresponding information is sent directly to Facebook by your browser and saved there. You can find information on the purpose and extent of data acquisition as well as how the data is processed further and used by Facebook, together with your rights and optional settings to protect your private sphere, in the Facebook data protection notes (http://www.facebook.com/policy.php).

This Internet presence also uses the "+1" button from google.com, which is operated by the company Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). This plugin is idicated by the inscription"+1" on a white background with a coloured rim. When you access the SnowTrex Internet presence where such a button is displayed, your browser establishes a direct connection to the Google servers. The content of the "+1" plugin is transferred by Google directly to your browser, which then integrates it into the website.

Integration of the plugin causes Google to receive information that you have accessed one of our corresponding websites. If you are logged in with Google at time of accessing the site, it will be able to assign your visit to your Google account. If you interact with the plugins, such as by pressing the "+1" button, the corresponding information is sent directly to Google by your browser and saved there (http://www.google.com/intl/en/+/policy/+1button.html).

You can find information on the purpose and extent of data acquisition as well as how the data is processed further and used by Facebook, together with your rights and optional settings to protect your private sphere, in the Facebook data protection notes.

You can also find more information there regarding the settings for personal data protection.

If you do not want Google to gather data about you via our Internet presence, you must log out of Google before visiting this Internet presence.

Facebook Custom Audience

The TravelTrex websites (including our SnowTrex and WinterTrex domains) use the "Custom Audience" feature of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) for statistical reasons and market research. The collected data enables us to deliver our users a better experience on Facebook, such as showing posts or advertisments exclusively to visitors of our websites. All data remains anonymous to us and will transmitted to Facebook in encrypted form. Therefore we do not get access to any personal information about our visitors. Facebook will handle the data according to the data protection standards available on https://www.facebook.com/about/privacy.

In order to make use of this feature a cookie will be stored on the device you use to visit our website. The collected cookie data will be deleted after 90 days. Please follow the instructions on https://www.facebook.com/ads/website_custom_audiences/ to prevent Facebook cookies to be stored on your device. To opt in or out of third party cookies on a larger scale you can also configure your settings on the following page for deactivating and managing network advertising.